New Zealand should aspire to be world leading and set the bar for environmental standards.
The Eco Choice Aotearoa ecolabel identifies products and services that are sustainably preferable, making it easier for businesses, Government and consumers to make better purchasing decisions in order to do less environmental harm.
Enabling competition within industries to leverage environmental value is the fastest way to get New Zealand Incorporated to minimise environmental harm.
Suppporting New Zealand businesses, Government, and consumers to transition to a sustainable and low-emissions economy by introducing competition for environmental leadership within industries.
As the country's most trusted and recognised ecolabel, we enable significant reduction of environmental harm for New Zealand, enhancing the value of New Zealand and its businesses.
Trusted, independent, robust, transparent and verifiable.
A member of the Global Ecolabelling Network (GEN), the Eco Choice Aotearoa label is New Zealand’s only Type I ecolabel.
Key characteristics of a Type I ecolabel: