Aotearoa’s official ecolabel

Eco Choice Aotearoa, formerly Environmental Choice New Zealand, has been helping Kiwis buy better for more than 30 years.

Our mark identifies products and services that are environmentally preferable, safe for you and your family and fit-for-purpose.

Eco Choice Aotearoa takes the hard work out of making responsible choices, whether you’re looking to purchase cleaning products or items and materials for home renovations.

We set product standards based on environmental best practice and work alongside businesses to achieve them. We have recently begun auditing for modern slavery too. Organisations who’ve earned our ecolabel, are early adopters and market leaders.

Our mission is to ensure a motu where the environment, people and economy thrive, for future generations.

Eco Choice Aotearoa is a not-for-profit, endorsed by the New Zealand Government, but firmly independent.


Latest News

Consumer NZ testing must compare like-for-like

The country’s official ecolabel is calling on Consumer NZ to modernise its approach to product testing, and provide much-needed context when comparing environmentally-preferable products with standard items.

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ComCom guidelines must recognise benefits of radical collaboration

Eco Choice Aotearoa has submitted feedback on the Commerce Commission’s draft Collaboration and Sustainability Guidelines. The guidelines are intended to ensure ‘sustainability’ is not used as an excuse for anti-competitive behaviour.

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